Using Keywords to Help Local Business Improve SEO Rank.

Want to learn how to use keywords to help improve SEO rank? Here are three tips to help you get started. 3 minutes read

Yoast explains, "A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It's the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website."


In short, a keyword(s) is the word or phrase typed into the Google search when attempting to locate something online. For example, if you need a car wash, you would type car wash in the online search, and Google then provides search results. So here, "car wash" is your keyword.


Do you know what SEO is?


Firstly, SEO is the shorthand for Search Engine Optimization. Secondly, SEO is a means to boost website traffic using genuine search outcomes (not paid marketing). These genuine outcomes are specifically what your prospective customers see if they search for your company.


One of the leading methods to boost your search engine optimization standing is by incorporating numerous keywords into your company listings or website. Although, a success formula is to incorporate diverse keywords related to your company and industry.


Is a Keyword a Keyword?


No! There are actually three major styles of keywords; short-tail, long-tail, and location-based keywords.


Short-Tail Keywords contain 1 or 2 words.


As it seems, short-tail keywords are quick and easy, like "car wash." Unfortunately, although this kind of keyword is quick and easy, thus seemingly the obvious choice, it won't automatically raise your company's search engine standing.


Influential brands and corporations usually possess these quick and easy short-tail keywords.


Long-Tail Keywords contain 3 or more words.


Again as it seems, long-tail keywords have a longer word count yet aren't as common so that they can be specific to your company's online details. Furthermore, they're much less aggressive, enabling your company to have a higher standing within Google outcomes.


If your online details include these long-tail keywords and phrases, you've got a better prospect of grabbing people's attention who are searching for these keyword blends. So, for example, if your car wash is known for its "mobile car detailing" or "self-service car wash," then apply those keywords to your online detail.


Location-Based Keywords contain orientation.


Location-based keywords are focused on the orientation of your company. For example, if your car wash is located in Milwaukee, WI, then make sure your online detail says so - "Milwaukee full-service car wash."


Utilizing location-based keywords allows you to not only attract a consumer looking for a car wash but one in your area.  


Can keywords impede your search engine optimization standing?


Yes. Now that you understand what a keyword is and the three main styles let's discuss the no-nos of keywords.


Keyword Stuffing


It seems reasonable to place as many relevant keywords into your online detail as possible; nonetheless, fight this impulse. This approach is called keyword stuffing and may backfire on your company's SEO standing.


Search engines focus on relevant, high-caliber detail instead of high word counts when determining search standings. Subsequently, if your company focuses on the word count, posting useless details, your SEO standing will not increase and could even lower.


Manipulating Results


Search engines have strengthened their algorithms to find listings and websites trying to control the outcomes and demote their standing. Unfortunately, such approaches that go against SEO guidelines (like keyword stuffing) are a sure-fire way to hold back your company's site from reaching top SEO standings.


Using our car wash example, if you promote your company as a full-service car wash yet can't provide a simple hand wax, your customers won't return. But, even worse, they will spread the word, and prospective customers might not even give your car wash a try!


Lasting Search Engine Optimization Techniques


Quality is never outdated. Concentrate on quality online details that allow your customers to get to know you and your company. Realize that SEO does not occur overnight. Your company's SEO standing will gradually build - similarly to the gradual expansion of your customer list.


Business achievement depends heavily on local SEO. Learn more with this valuable article regarding a 10-Step Guide to Boosting Your Site Rank.


Ready for more? We at LOCALSYNC are here for your company by offering a collection of online lessons. You will find comprehensive lessons on SEO, as well as online marketing and social media marketing. And if that isn't enough, we also offer lessons where you can learn SEO.

Last updated on: 19 June, 2021